How much does a pizzeria website cost in 2026?
A pizzeria website in the UK costs between nothing and about £5,000 in the first year, depending entirely on who builds it. A specialist tool is £0–£400, a general site builder around £200–£400, a freelancer £500–£3,000 and an agency £2,000–£6,000. None of those numbers is the one that matters: a pizzeria doing 150 delivery orders a month through a platform at 30% pays more in commission every quarter than the most expensive site on that list costs once.
The five routes, priced
| Route | Setup | Recurring (year) | First-year total |
|---|---|---|---|
| Specialist restaurant tool | £0 | £0 – 400 | £0 – 400 |
| General website builder | £0 | £200 – 420 | £200 – 420 |
| Self-hosted WordPress | £0 – 250 | £60 – 600 | £60 – 850 |
| Freelancer | £500 – 3,000 | £60 – 350 | £560 – 3,350 |
| Agency | £2,000 – 6,000 | £0 – 900 | £2,000 – 6,900 |
Ranges compiled from UK web-design pricing guides, September 2026. Treat them as ranges, not quotes — most published figures come from agencies quoting their own work.
What you are actually paying for
The build is rarely the expensive part. These are the line items that decide the real total:
- Domain name — £8–£15 a year for a
.co.uk, a little more for.com. Buy it whoever builds the site, and buy it in your own name. - Hosting — £0 on a builder, £40–£200 a year self-hosted.
- Changes. The one that catches people. A freelancer who charges £60 an hour to change a price means your menu goes stale, because you will not ring them about £1 on a garlic bread.
- Payment processing, if you take orders: roughly 1.5% + 20p per transaction in the UK, on top of whatever the platform costs.
- Photography. Budget for it or use none at all. Stock photos of somebody else's pizza are worse than a clean page with no pictures.
The comparison nobody makes
Website cost is argued about in hundreds of pounds while commission runs in thousands, silently, every month.
| Per order | Per month | Per year | |
|---|---|---|---|
| Uber Eats, platform delivery (30%) | £8.40 | £1,260 | £15,120 |
| Uber Eats, you deliver (13%) | £3.64 | £546 | £6,552 |
| Aggregator, self-delivery (~14%) | £3.92 | £588 | £7,056 |
| Your own site (card fees only) | ~£0.62 | ~£93 | ~£1,116 |
Uber Eats UK published rates, September 2026. Aggregator self-delivery rate is the figure commonly reported by industry guides — Just Eat does not publish a rate card.
The most expensive agency site in the first table is about five months of platform commission. That is the actual decision, and it is not close.
What a pizzeria genuinely needs
Most of the cost differences above buy things a pizzeria will never use. The list that matters is short:
- A menu with prices, readable on a phone, that you can edit yourself in seconds.
- Opening hours with a live open/closed state, handling two services a day.
- Allergen information per dish, in writing, before the order — a legal requirement for online orders.
- Directions that open the phone's maps app.
- A phone number that dials when tapped.
- Structured data, so search engines can read all of the above.
If a quote does not include the last one, ask about it specifically. It is the difference between a site that exists and a site that gets found.
When paying more is right
Genuinely: if you have several sites, a brand that needs designing rather than applying, or you want something nobody else has, hire someone good and pay them properly. A £4,000 site from a designer who understands restaurants is money well spent for a group.
For one pizzeria that wants to be found, take orders and keep its menu current, it is not. The failure mode of the expensive route is not the money — it is the site going stale three months in, because changing it means emailing someone.