Put your pizzeria menu online
An online pizzeria menu is a public page showing your pizzas, their sizes, prices and allergens, which you edit yourself in seconds. It replaces the PDF nobody can read on a phone, and search engines can read it — so your dishes and prices can appear directly in results.
Why the PDF doesn’t work
Almost every pizzeria that has “put its menu online” has put a PDF online. It’s understandable — it’s the file the printer produced — and it’s the worst possible format for how it’s actually used.
| Web page | ||
|---|---|---|
| Readable on a phone | Pinch, zoom, drag | Yes, straight away |
| Findable in search | Poorly indexed, no snippet | Yes, with dishes and prices |
| Changing a price | Remake the file | Two seconds |
| Filterable allergens | No | Yes |
| Weight on mobile data | 2 – 8 MB | A few dozen KB |
The first line is the expensive one. Someone looking for your menu is almost always on a phone, often standing up, usually in a hurry. A PDF that opens at 20% zoom is a customer who goes back and opens the next result.
What an online menu must contain
- Prices, visible without a click. A menu with no prices reads as an expensive menu.
- Sizes and variants — large, thin base, gluten free — with the price difference, not a footnote.
- The 14 regulated allergens, per dish. Not a nicety: under EU Regulation 1169/2011 this information must reach the customer before they order, including for takeaway and distance selling.
- Whatever has run out, switchable off in one tap rather than deleted — so you can put it back next week.
Your menu and search engines
A menu published as a web page can be described to search engines as structured data (Menu, MenuSection, MenuItem). In practice that means Google knows you sell a margherita for £11 and can show it; with a PDF, it sees a file. That’s handled automatically here, with nothing to tick.
Can you have just the menu?
Yes. Plenty of pizzerias start that way: the menu, the hours and the map, with no online ordering. It’s free, it solves the most urgent problem, and ordering can be switched on later if you decide you want it.