Commission-free online ordering for pizzerias
Direct online ordering lets customers order on your own website, for collection or delivery, without a platform taking 25 to 35% of the ticket. You keep the whole amount, and the customer stays yours — you know their name and their order history.
What a £24 order really costs
| Channel | Commission | You keep | Over 40 orders/week |
|---|---|---|---|
| Delivery platform (30%) | £7.20 | £16.80 | − £14,976/yr |
| Platform, collection rate (15%) | £3.60 | £20.40 | − £7,488/yr |
| Your site, paid online | ≈ £0.50 (card fees) | £23.50 | − £1,040/yr |
| Your site, paid on collection | £0 | £24.00 | £0 |
Published Uber Eats and Deliveroo rates, 2026. Card fees estimated at 1.4% + £0.25 per transaction.
The gap between the first and last rows is around £15,000 a year for a pizzeria doing 40 orders a week. That’s a salary. It’s also why the question isn’t “is it worth it” but “how much of it can I move”.
When a platform is still the right answer
The useful way to see it: the platform brings a new customer in once. Your site is what stops the second, fifth and twentieth orders going through it too. A regular ordering twice a month for two years is roughly £350 of commission — for an acquisition you already paid for the first time.
How customers get there
- Your Google Business listing, where the “Order online” link points at your site instead of a platform. It converts best and it’s free.
- A QR code on the pizza box, on the receipt, in the window. A customer who has ordered once is the cheapest one to win back.
- Your Instagram or Facebook page, with the bio link going straight to the menu rather than the homepage.
Delivery or collection?
Start with collection. That’s where the commission gap is most brutal — a platform takes the same cut on an order you make and the customer picks up themselves — and there is no logistics to organise. Running your own delivery needs a driver, insurance and a zone; that’s a second decision, not the same one.