Website for a vegetarian or vegan pizzeria
A vegetarian or vegan pizzeria's website has one extra job: removing the doubt. Not "we have options", but which pizzas, with what cheese, and whether the oven is shared.
Precision is the product
People who eat vegan have learned to distrust the general menu, because too often "vegetarian" meant leaving the ham off. The real questions are different ones — and whoever answers them first gets the customer.
- The plant-based mozzarella, by product name. "Vegan alternative" says nothing to someone who can taste the difference.
- The dough — if it contains honey, milk or lard, say so.
- The shared oven, if it is one. Honest beats reassuring.
- A label per pizza, not a separate section at the bottom: someone arriving with omnivores wants to order from the same page.