Website for a takeaway pizzeria
For a takeaway pizzeria the website has one job: start the order without a phone call. Menu, waiting time, address, and a button. Everything else takes room from those four.
The waiting time is the headline
Someone ordering to collect has already decided it's pizza: they're choosing where, and in how many minutes. "Ready in 20 minutes" convinces more than any photograph, and "ready in 45 minutes" said up front prevents the review from someone who waited without being told.
- A realistic time, that you can raise at the peak.
- The hours you take orders, which are not your opening hours: the last order isn't at closing time.
- Where to collect, with a photo of the door if you're down an alley or inside a parade.
- Whether they can pay online, because people who pay up front turn up more often.