Build your pizzeria website in Wrexham
Wrexham is twenty minutes from Manchester and forty from Cardiff. You are not competing with either. You are the reason someone stays local instead of driving out.
Manchester is minutes away but a different market
A Wrexham customer has a choice: order locally or drive to Manchester where there are hundreds of options. That is not a price competition. It is a choice between a place they know and a place that is slightly closer. You win by being the place they know. You lose by trying to compete on being cheaper than Manchester.
Your market is people who live in Wrexham and would rather order in than drive out. That is enough if you own it. A site that names Wrexham and the area you are in reaches people on your street. A site that tries to reach Manchester reaches people comparing you to everywhere and you lose to someone close to them.
Welsh identity is part of your story
Wrexham knows what it is. It is Welsh. If you are Welsh, say so. A bilingual menu, a Welsh sign, a Welsh name—these are not marketing moves, they are the truth about the place. In a town that is fiercely local, that truth is your competitive advantage. Do not downplay it.
Locals pay the rent, Manchester search is a waste
A Manchester search brings people comparing you to a thousand options. You will not win. Your Wrexham search brings people choosing you over Manchester because they would rather eat local. That is the search that matters. Build a mailing list here, not a following from Manchester.