Build your pizzeria website in Worthing
Worthing is in the middle of a change it did not ask for. People priced out of Brighton have arrived with Brighton tastes, and they now live alongside residents who have eaten in this town for fifty years. Both will order pizza from you. They will not be persuaded by the same page, and the trick is to write one that does not insult either.
Plain pages sell to everybody
The instinct when a town smartens up is to smarten the website: small grey type, a lot of white space, a menu hidden behind an animation. It looks current and it quietly loses a large part of this town’s custom.
What works for both customers is the same thing: legible type, prices visible without tapping anything, a phone number that stays on screen, and a checkout that does not demand an account. The newcomer appreciates it too, they just do not notice, because nothing went wrong.
Summer is a bonus, not the business
The seafront fills up between June and September with people who will find you once, order once, and go home. Worth having, not worth building around. The trade that pays your rent in February is in Broadwater, Goring-by-Sea, Durrington and Findon Valley, and those are households you can only reach directly — through your own page, your own hours, your own mailing list.
Practically that means naming your part of town on the site and on your Google Business listing, keeping winter hours accurate rather than hopeful, and giving the regulars somewhere to order that does not take a third of the ticket on the way through.