Build your pizzeria website in Warrington
Warrington is two towns: the high street being remade and the older suburbs with established neighborhoods where people know the independent places. A site that speaks to the suburb you are in, not the town as a whole, is how you own your market.
Own your parade first
Stockton Heath is a different market from Padgate, and both are different from Latchford. Customers do not cross zones looking for pizza. They stay in their postcode, so a pizzeria in Appleton is not competing with one in Grappenhall—they are competing for different people.
A site that names Appleton or Stockton Heath on the page and in your Google listing means someone on that street looking for pizza finds you first. You do not need to be found by the whole town; you need to dominate your neighbourhood.
The mailing list holds them through seasons
Apps show whoever is nearby tonight. Your mailing list reaches the person on your street who ordered last week and will order again in two months. That is the relationship that compounds, and it is the one your site builds while the app just finds strangers.
A customer on your email list from February is the person who will try your summer specials, recommend you to friends moving to the area, and order the Christmas party because they already know you and trust you. That is the business a site is for.