Build your pizzeria website in Southampton
Southampton runs on two clocks that have nothing to do with each other: a university year that empties Portswood every summer, and a cruise season that lands thousands of people in the city for a single day at a time. A website is the only channel that lets you trade deliberately against both.
The turnaround day customer
A passenger with six hours in the city searches on their phone, reads one page and decides. They will never become a regular and they are not worth discounting for — but they are worth being findable for, which means your address, your opening hours and your menu need to be legible in ten seconds on a small screen without an app download or an account.
That is an argument for a fast, plain page rather than a clever one. Prices visible, map visible, hours correct today, a phone number that works. Most independent sites fail on at least two of those.
Bedford Place is a late market, Bitterne is not
A kitchen serving the bars around Bedford Place is trading at eleven at night; one delivering to Bitterne or Shirley is trading at seven to households who eat together. If you do both, set the hours per service and per day so that neither group is looking at a promise meant for the other. Ordering closes when the kitchen closes, rather than collecting orders you cannot cook.
Stop paying for the people you already have
Discovery is a reasonable thing to buy. Loyalty is not, and on an aggregator you buy it again every single time. On a £25 basket the commission is somewhere near £6; a weekly household is £300 a year handed over for an introduction made once. Your own ordering page takes nothing per order at any volume.