Build your pizzeria website in Sheffield
Sheffield is built on hills, and hills decide who eats your pizza. Delivery that works on the flat becomes slow and unprofitable going west, and a website's most useful job here is drawing your real catchment yourself rather than letting an app draw an optimistic one for you.
Draw the zone yourself
A platform's delivery radius is a circle on a map. The city is not a circle: a mile uphill to Crookes and a mile along the valley are entirely different jobs, and a rider who accepts the first one and regrets it costs you a cold pizza and a bad review you cannot answer.
On your own ordering page you set the streets, the minimum order and the cut-off times. Everyone outside that sees collection instead of a failed delivery. It is less flattering than an unlimited radius, and it protects the part of your trade that actually makes money.
An independent city, still
Kelham Island went from derelict steelworks to the place people take visitors in about a decade, and the parades along Ecclesall Road and up in Crookes never handed themselves over to the national brands the way many English high streets did. The customer here is used to choosing an independent and does not need persuading that it is a good idea.
What they do need is the information: current prices, honest times, what is actually on the menu this month, and a way to order that does not route them through a marketplace where you are one of two hundred. Write for someone who has already decided to buy from a local business and is only checking the details.
Collection is not a consolation prize
In a city where half your customers live somewhere a moped struggles to reach, a clear collection option with a realistic time is the most profitable order you take. Give it the same prominence as delivery.