Build your pizzeria website in Salford
Salford is a city where the independent traders still own the suburbs, and where a good place that is easy to order from beats a good place that is hard to find. A website puts your phone number in your customer’s pocket so they order from you instead of trying somewhere else.
Your regulars are worth much more than walk-ins
Eccles, Swinton and Pendlebury have customers who order every other Friday from whoever they trust. That is where your margin comes from. A website with your phone number and your menu visible without a click gets that customer to order in thirty seconds instead of looking elsewhere.
Build your site for the repeat customer, not the visitor. Your mailing list reaches them directly; your site gives them a fast channel to order. That is the entire market in these suburbs.
Do not try to win Manchester
You cannot beat the city-centre pizzerias for the "pizza Manchester" search. You do not need to. The people in Swinton looking for pizza on Friday are the customers you can realistically reach. Own that search with your neighbourhood name on your listing and your page. A pizzeria that dominates one suburb is more profitable than one trying to serve everywhere.
Delivery and collection both matter
Some customers will collect on the way home from work. Some will order to their house. Offer both clearly, with honest times and honest zones. The customer who collects is still the customer you captured instead of losing to another place.