Build your pizzeria website in Gloucester
Gloucester is a smaller city with a historic centre being remade and suburbs where the local takeaway is still normal. That means a site is more visible than a bigger city—a pizzeria here is not page four of a thousand options, it is one of a handful in the neighbourhood.
Small city means you can dominate it
There are fewer independent pizzerias in Gloucester than in Bristol or Cheltenham. That is not a disadvantage—it is a permission to own the search. When someone in Tuffley searches for pizza, there are maybe three real options including you. If your site is clear and your hours are honest, you become the first they see.
The key is not finding everyone. The key is being the obvious choice for the people in your neighbourhood. Name your street on the page and in your Google listing, spelled identically, and let the postcode sorting do the work.
Your mailing list is more valuable when the city is small
A city with dozens of pizzerias means you need apps to be found. A city with a handful means you need a mailing list to stay found. Build it from your first customers, and someone who lives in Matson and orders every month will order by email because it is faster than finding you on an app.
That is your real business. A tourist who eats once, a regular who eats twelve times a year by email, and an office group who orders monthly for meetings: that is the market worth the site.