Build your pizzeria website in Exeter
Exeter is a student city for eight months and a regular city for four. The university empties in June and the business model inverts completely: what worked for students in January does not work for residents in July. A site that changes its hours week by week is the only way to tell both the truth.
The mailing list is how you survive the summer collapse
Apps are designed for discovery. A student walking past for the first time opens Deliveroo and orders. That is fine. What you cannot do on Deliveroo is reach that student in July when they are home for the holidays and remember where they ate in March.
Your own site and email list are the channel for that. Build it during term, and a customer who orders four times term-time will order by email when they visit home. That is the customer you lose to graduation but get back when they return.
Your suburb is the business in summer
The city centre is students. The suburbs—Heavitree, Alphington, Pennsylvania—are the residents who order year-round and own the city in July. A site that names those streets means someone in Heavitree searching for dinner finds you before the city-centre listings that nobody is using in summer.
The customers in your suburb are the business worth the site. Build a mailing list during term and activate it in summer, and the person in Countess Wear who ordered once in February emails you in August asking if you are open because they remember where they ate.