Build your pizzeria website in Aberdeen
Aberdeen in September is not Aberdeen in June. The university fills the city for eight months and empties it in week one, and a restaurant or pizzeria with no plan for that gap finds July and August are financially marginal or worse. The solution is a direct channel to the residents who are actually there.
Build a resident list during term time
Apps reach whoever is nearby tonight. A mailing list built from order emails reaches the people who are actually staying. Every order through your own page during term is an email address you can contact in July without paying commission: "August hours are shorter but we are open these days" reaches people directly instead of losing them to a stale listing.
That list is worth more than any summer promotion, because it reaches people who have already bought from you before. Thirty standing Friday orders in August is still thirty Friday orders.
Own your search year-round
Rosemount and Pittodrie are where the independent cooking happens, and a site that names your neighbourhood keeps you visible through both term time and the quiet months. Union Street and the campus areas change customers every September; your own page reaches the permanent ones who do not.