Website for an Italian restaurant
An Italian restaurant that also does pizza has a problem a pizzeria doesn't: two menus, two services and two kinds of customer on one page. The site works when it makes clear straight away which of the two you are tonight.
Two kitchens, one page
Someone searching "pizzeria" and someone searching "Italian restaurant" want different things: the first a price and an opening time, the second a sense of the room and the menu. Mix them and you lose both. The fix isn't to hide one — it's to give each its own block, in the order that pays the bills.
- Two separate menus, not one list of forty lines.
- Hours by service. Lunch and dinner are two blocks, and often the oven only fires in the evening.
- Photos of the room, which for a restaurant matter as much as the plates.
- Booking for the table, collection for the pizza. Two actions, two buttons.