Deliveroo alternative for a pizzeria
Deliveroo does not publish a rate card. Industry guides put its UK commission somewhere between 25% and 35% depending on the arrangement, and the only figure that matters is the one in your own contract. Since October 2025 it has been owned by DoorDash, which makes this a reasonable moment to check what you are actually paying.
Nobody can tell you the rate — including us
Unlike Uber Eats, which publishes 30% / 13% / 13% openly, Deliveroo negotiates and does not put a number on a public page. Every article quoting "Deliveroo charges X%" — this one included — is reporting a range collected from restaurateurs, not a published figure.
DoorDash owns it now
DoorDash completed its acquisition of Deliveroo on 2 October 2025, in a deal valuing it at about £2.9 billion. For a restaurant, an ownership change is not automatically good or bad — but it is the kind of moment when rate cards, app placement and promotional mechanics get revisited, and it is worth knowing which way yours moved.
The arithmetic, at a plausible rate
| Per order | Per month | Per year | |
|---|---|---|---|
| Commission at 28% | £7.84 | £1,176 | £14,112 |
| Commission at 25% | £7.00 | £1,050 | £12,600 |
| Commission at 35% | £9.80 | £1,470 | £17,640 |
| Your own site | ~£0.62 | ~£93 | ~£1,116 |
Commission rates are illustrative — Deliveroo publishes none. Card processing on direct orders around 1.5% + 20p.
Put your real rate into the calculator rather than trusting the middle column.
When Deliveroo is the better option
- Your area's demand sits in that app. Platform share is intensely local. In some UK cities Deliveroo is where people look first, and being absent is being invisible.
- You want delivery without running delivery. Couriers, insurance, no-shows and moped maintenance are a business of their own.
- You are testing a new area or a new concept. Reach you can switch off is genuinely valuable.
- Your kitchen is at capacity anyway. If you cannot make more pizzas, the marginal commission matters less than the marginal order.
What to do instead of leaving
The realistic play is the same one as with any aggregator: keep the listing for discovery, and give repeat customers a cheaper route. Someone ordering from you for the eleventh time did not need an app to find you — they needed a link.