Website for a vegan or vegetarian pizzeria
A vegan or vegetarian pizzeria’s website has one extra job: removing the doubt. Not “we have plant-based options,” but which pies, with which cheese, and whether the oven and the cutter are shared.
Being specific is the product
People who eat vegan have learned not to trust the regular menu, because too often “veggie” meant the supreme with the sausage picked off. Their questions are different ones, and whoever answers them first gets the order.
- The vegan cheese, by brand. Violife, Miyoko’s, Daiya, or a cashew mozz you make in-house. “Dairy-free cheese” tells nothing to someone who can taste the difference.
- The dough and the sauce. If the crust has honey, milk or butter, or the sauce has parmesan in it, say so.
- Shared oven, shared prep, if that’s the case. Honest beats reassuring.
- A label on every pie, not a separate section at the bottom: someone coming in with meat-eating friends wants to order from the same page.
- Milk and eggs flagged as allergens, which they are among the nine major ones in US law. It helps the dairy-allergic customer as much as the vegan.