Website for a takeout pizzeria or slice shop
For a takeout pizzeria or a slice shop, the website has one job: get the order started without a phone call. Menu, wait time, address, and a button. Everything else takes room away from those four.
The wait time is the headline
Someone ordering for pickup has already decided on pizza. They’re choosing where, and how many minutes. “Ready in 20 minutes” sells harder than any photo, and “45 minutes tonight” said up front heads off the one-star review from the guy who stood at the counter without being told.
- A realistic time, one you can bump up during the Friday rush or on game night.
- The hours you take orders, which aren’t your open hours: the last order isn’t at closing time.
- Slices and whole pies, separately. If you sell by the slice, say what’s usually on the counter and until when. Someone walking over at lunch wants to know before they leave the office.
- Where to pick up, with a photo of the door if you’re in the back of a strip mall or share an entrance.
- Whether they can pay online, because people who’ve paid show up more reliably.