Build your pizzeria website in Yonkers, New York
Yonkers eats like New York and pays like it too, without the protection New York City gives its restaurants. A pizzeria website of your own lets your slice regulars order whole pies directly, so the commission an app would take stays in your register.
New York slice country, one step past the Bronx
Yonkers is the largest city in Westchester County and the third-largest in the state, and its pizza is New York pizza. On McLean Avenue, the stretch along the Bronx line known for its Irish pubs and bakeries, Pizza Barn calls itself the home of the Super Slice and has been selling a slice cut from a two-foot pie for more than forty years. Angelo’s works the same avenue. Gino’s has been making classic New York pies since 1985, and Zuppa fires wood-oven pizza downtown on Main Street, near Getty Square.
Beyond those names, nearly every block in Park Hill, Nodine Hill and the neighborhoods off Central Park Avenue has a slice counter or a family pizzeria, with the chains holding the malls and the big corners. It is a dense, competitive market where everyone already knows what a good slice is.
The cap doesn’t cross the city line
New York City limits how much a delivery app can charge restaurants inside the five boroughs. Yonkers is its own city, so that cap doesn’t apply here. A shop a few blocks north of the Bronx line can pay more on the same order than a shop a few blocks south of it. Every order you move from an app to your own site is worth that much more.
Your site doesn’t have to replace the slice counter. It has to catch what comes after it: the eighteen-inch pie for the family, the five pies for the office, the trays for a communion party. Put the pie menu up front with sizes in inches, list the specials, and let people schedule pickup for the time they will actually drive by.
Commuters, families and Friday nights
Many Yonkers residents commute into the city on Metro-North’s Hudson and Harlem lines. They decide on dinner on the train. Scheduled ordering on your own page lets them order at Fordham and pick up on the way from the station, without paying a delivery fee or waiting for a driver.
Families here order for big occasions, and they come back to the places they trust. Collect their e-mail on the first order, tell them when the grandma pie is on special, and keep your hours correct on holidays. A site you control does that in minutes.
Keep the apps if they bring new customers. Make your own site the place where your regulars order directly.