Build your pizzeria website in Richmond
Richmond, California, has fewer pizzerias of its own than its size suggests, and a lot of its pizza arrives from Berkeley and El Cerrito. That is an opening for a local shop. A website of your own tells Richmond customers there is good pizza in their own city and lets them order directly, without a delivery app taking a commission on every pie.
A big city with few pizzerias of its own
Richmond had 116,448 residents in 2020, the second-largest city in Contra Costa County. It is a working city: the Port of Richmond moves mostly oil and petroleum products, and the Chevron refinery is its largest employer. Yet its own pizza scene is thin. Point Richmond, the city’s original commercial hub, has Raymond’s Pizza with pan and thin-crust pies. A Mountain Mike’s opened on Meeker Avenue in 2020. Beyond that, many Richmond households order from well-known kitchens in Berkeley, El Cerrito and the Kensington hills, whose delivery zones reach across the city line.
For a local pizzeria, that is both a challenge and an opportunity. The challenge: customers are used to ordering from elsewhere. The opportunity: you are closer, faster, and part of their own neighborhood.
Be the obvious local choice
When someone in Marina Bay, Hilltop or Point Richmond searches for pizza, the apps show them everything within range, including kitchens several miles away. A page of your own, with your location, menu, photos and an order button, makes the case for the closer option: a hot pie in less time, at your counter price, with no service fee.
Direct orders also give you the customer’s contact details. Tell them about a new pie, a family deal or holiday hours, and they have a reason to keep ordering locally.
Keep the margin local
Every order through a delivery app carries a commission and a service fee. For a small local pizzeria, that is hard to absorb. Orders through your own site arrive without either, so the price on your menu can match the price at your counter, and the money stays in Richmond.
Keep the apps for discovery if they bring you new customers. But once a family has tried your pizza and liked it, they should be able to order again directly, from a page that is yours.