Build your pizzeria website in New Braunfels
New Braunfels lives two lives: a summer of river tubers and visitors, and a fast-growing year-round town between San Antonio and Austin. A pizzeria with its own website catches the visitors when they search and keeps the locals ordering directly through the off-season, without a delivery app taking a commission on every pie.
A river town that keeps growing
New Braunfels sits 32 miles from downtown San Antonio and 48 from Austin, the seat of Comal County with part of the city in Guadalupe County. It was the third-fastest-growing city in the United States from 2010 to 2020, rising from about 57,700 residents to 90,400, and an estimated 122,500 by 2025. Its cold-spring rivers draw families and college students back every summer to tube the Comal and the Guadalupe; the Comal winds just 3 miles through town before joining the Guadalupe. Every November, Wurstfest celebrates the city’s German heritage.
The pizza scene serves both crowds. Downtown on South Seguin Avenue, Bootleggers Pizza Parlor sells slices with 22 drafts in a Prohibition-era-themed bar. Di’s Homemade Stone Cooked Pizza on West Lincoln Street, steps from Schlitterbahn, makes its dough fresh daily from a family recipe. Above Ground Pizza on FM 306 fires its pies from a sourdough starter called “the mother,” and a newer slice shop on Landa Street rounds out the local names.
Catch the river crowd when they search
In summer, visitors search for food near the river and their rentals. A page with your menu, photos, hours and online ordering answers that search directly. A group coming off the river can order ahead and find the pies ready when they arrive. On a delivery app, the same group sees you next to every chain within range and pays service fees on a big order.
The off-season belongs to your regulars
When the tubers leave, the business is the families in Gruene, around Landa Park, in Oakwood Estates and in the new neighborhoods. Every direct order through your own site gives you their contact details, so you can tell them about a new pie, a family deal or changed hours without paying an app to reach them.
Every one of those orders also arrives without commission, so your menu price can match your counter price. Keep the apps for discovery during the busy months if they help. But the people who live here all year should have a direct line to your kitchen.