Build your pizzeria website in Everett
Everett runs on shifts: at the Boeing plant, at the Navy base and at the port. A pizzeria website lets those customers order when their day actually ends and pick up hot, at your own price, instead of paying a delivery app to bring the pie through I-5 traffic.
A working city north of Seattle
Everett sits on Puget Sound about 25 miles north of Seattle, and it has always been a working town. Boeing’s assembly plant next to Paine Field is the city’s largest employer, Naval Station Everett is the other, and the Port of Everett has run the waterfront since 1918. Around 113,000 people live here, many on schedules that have nothing to do with a nine-to-five.
The independent pizza is concentrated downtown, around Hewitt and Colby avenues. Brooklyn Bros. mixes its thin-crust dough in Everett for its regional shops, Major League Pizza makes hand-tossed crusts on Colby, and Amante serves a thicker crust downtown and from a second shop out in Silver Lake. On game nights, the Silvertips at the arena on Broadway and the AquaSox at Funko Field bring crowds right past their doors.
Order at the end of the shift
When a shift lets out at the plant or the base, thousands of people are hungry at the same moment. They do not want to call and wait on hold, and they do not want a delivery that arrives after they are already home. They want to order from the parking lot and pick up on the way. Your own site, with online ordering and an honest ready time, does exactly that, at your counter price.
Crews order big. A lead ordering for a whole line or a ship’s division is placing a large ticket, often the same one every week. Through an app, you pay a percentage on each one. Through your site, they choose a time, pay ahead and come in, and the whole amount stays with you.
Neighbors, not just shift workers
The neighborhoods, from Northwest Everett near the community college to Bayside, Port Gardner, Lowell and Silver Lake, are full of families who order the same pizza every week. Each of their orders through an app pays a commission on a customer you already had. On your own site, they reorder in seconds and pay the menu price, and you keep their names so you can tell them about a new pie or a game-night deal.
Keep the apps for discovery if they help. Then put your own ordering link on every box, receipt and Google listing, so the second order comes straight to you.