Build your pizzeria website in Costa Mesa
Costa Mesa has some of the most inventive pizza in Orange County, and customers who seek out specific places by name. A pizzeria website is where they confirm you are the one they heard about and order directly, at your own price, instead of through a delivery app that takes a cut.
The City of the Arts, and of creative pizza
Costa Mesa is home to South Coast Plaza, the Segerstrom Center for the Arts, Orange Coast College, Vanguard University and the OC Fair & Event Center, all within a compact city of about 112,000 people next to John Wayne Airport. It is also a place where pizzerias experiment.
On the Westside, 2145 Pizza uses a Japanese-style dough and serves it from a converted gas station. At The LAB, Tiny Kuro hand-stretches thin pies with a Japanese yeast and multigrain flour. Ecco Pizzeria at The CAMP bakes Neapolitan pies in under two minutes. Folks Pizzeria wins over self-described pizza snobs, and the Eastside’s 17th Street corridor has its own mix of artisan and chain pizza.
Your story is your competitive edge
In a city like this, customers choose by reputation. They hear about a dough, a flour or a technique and go looking for it. On a delivery app, all of that is squeezed into a thumbnail next to every chain in Orange County. On your own site, you explain your ferment, your flour, your oven and your seasonal toppings in real words and real photos, and they order at your counter price.
Every customer who orders there is yours: you keep their name and their usual order, so you can tell them yourself when a new seasonal pie lands, rather than paying an app to promote it.
Regulars, students and office lunches
Orange Coast College and Vanguard students order through apps by default; a deal that only works on your own site and a QR code on every box can move them over. Offices around South Coast Metro order big lunches, which on your site can be scheduled ahead and paid in advance with nothing taken off the top.
Families in Mesa Verde and the Eastside reorder the same pies week after week. Through an app, each of those orders pays a commission; on your own site, the menu price is the same everywhere. Keep the apps for discovery if they help, and put your own ordering link on every box so the next order comes straight to you.