Build your pizzeria website in Colorado Springs
Colorado Springs is huge, high and always welcoming new arrivals from the military bases. An independent pizzeria here needs to be easy to find for the family that moved in last week and easy to order from for the regulars who have been coming for years. A website of your own does both, without handing a delivery app a commission on every pie.
Baking at 6,000 feet
Colorado Springs sits at roughly 6,000 feet, and every pizzaiolo here learns that dough, proofing and oven times behave differently than at sea level. The city’s pizza scene is a mix of local favorites that have worked it out. Readers of the local paper keep voting Slice 420 the best in town. Fat Sully’s sells big New York-style pies on South Tejon Street downtown. Pizzeria Rustica runs a wood-fired oven on West Colorado Avenue toward Old Colorado City, and Fargo’s has been a local staple for decades. Ivywild, the Old North End and the Broadmoor area have their own neighborhood places, and University Village has a wood-fired chain spot near the UCCS end of North Nevada Avenue.
A city where customers keep arriving
Fort Carson, Peterson and Schriever, and the U.S. Air Force Academy bring a steady flow of service members and families to Colorado Springs. They arrive, settle in, and search for everything at once, pizza included. Whatever they find in that first week often becomes their regular place for the whole assignment.
That first search is your opening. A page with your neighborhood, menu, hours and photos, plus an order button, turns a new arrival into a first order straight to your kitchen. On DoorDash, Uber Eats or Grubhub, you are one tile among dozens, and the platform keeps the customer’s details for itself.
Keep the regulars, even when they move
Direct orders give you the customer’s contact details. That means you can tell your regulars about a new pie, a game-night special or holiday hours, and you can welcome the next family that moves into their house. It is a simple, inexpensive way to stay the place people think of, in a city where the customer base changes every few years.
It also protects your margin. Orders through your own site arrive without commission, so the price on your menu can match the price at the counter. Stay on the apps for discovery if they bring you new customers; just make sure the people who already like your pizza have a direct, cheaper way to order it.