Build your pizzeria website in Chattanooga
A Chattanooga pizzeria needs its own site because this city backs its own: it has a Pizza Week, a homegrown favorite with five locations and neighborhoods that like to know who is making their food. A page you control tells that story, shows the zone you really serve across the river and the ridges, and keeps the commission off the order.
A city that eats local
Chattanooga reinvented itself over the last few decades around its riverfront, the Tennessee Aquarium, the Walnut Street Bridge and a city-owned fiber network that offered gigabit internet before almost anywhere else in the country. That local pride extends to pizza. Lupi’s, on Broad Street since 1996, has grown to five locations and is the name many locals give first. Community Pie bakes New York, Detroit and Neapolitan styles on Market Street. Southside Pizza sells big New York-style slices a few blocks from the Choo-Choo. And every year, Pizza Week sends people across town to try somewhere new.
That is a great environment for an independent, as long as customers can find you directly. In neighborhoods like St. Elmo at the foot of Lookout Mountain, Highland Park near the UTC campus or the North Shore across the river, people are proud of their corner restaurants and happy to support them.
Pizza Week brings them once
A promotion like Pizza Week is how a customer tries you for the first time. What happens next depends on how easy it is to order again. If the only way to reach you is through DoorDash or Uber Eats, your new fan scrolls past you next time to whatever the app promotes, and pays a fee on the way. If your box and your receipt point to your own ordering page, they come straight back to you, and the order arrives without a commission.
Your site is also where you can explain what makes your pizza yours: the dough, the oven, the style you bake, the beer from the brewery down the street.
Visitors, students and shift workers
Tourists come for the aquarium and the mountains; UTC students fill the blocks near campus during the school year; the Volkswagen plant runs shifts on the east side. Each group orders at different hours. Order-ahead pickup on your own site lets each of them pick a time that suits, and lets you plan the oven instead of guessing.
Keep it simple
Your menu with sizes in inches, your photos, your hours, your zone and a button to order. Print the link on every box, especially during Pizza Week. The city wants to support you; make it easy.