Build your pizzeria website in Augusta, Georgia
Augusta has one week a year when the whole world shows up, and fifty-one weeks when its own people keep the lights on. A pizzeria website of your own handles both: special hours and pre-orders for Masters week, and a direct way for locals to order the rest of the year without paying an app.
A river city with its own pizza
Augusta sits on the Savannah River, across from North Augusta, South Carolina, and since 1996 the city has been consolidated with Richmond County. Downtown runs along Broad Street to Riverwalk Augusta, and the older neighborhoods of Summerville on the hill, Harrisburg and Laney-Walker each have their own character.
The pizza scene is local at heart. The Pizza Joint has been firing brick-oven pies since 1996 and has grown into a small local chain. Craft & Vine on Broad Street serves wood-fired pizza alongside small plates and a full bar. Gusty’s wins reviewers with a thin sourdough crust and wait times it actually meets. Around them, the national chains hold the suburban corridors.
Masters week and the other fifty-one
Each April, the Masters at Augusta National brings more than 200,000 visitors to the city. Rental houses fill, restaurants book out and everyone wants to order at once. On a delivery app, that week is a free-for-all: orders pour in from all over town, drivers get stuck in traffic, and your ratings take the hit.
On your own site, you set the rules. Post special hours and a pared-down menu, take big orders for rental houses days ahead, offer pickup windows and cap how many orders you accept per half hour. Then, when the visitors leave, the same site keeps your regulars ordering directly, with your sizes in inches, your specials and no commission.
Cyber jobs, hospitals and newcomers
Fort Gordon is home to the Army Cyber Center of Excellence, and the move of Army Cyber Command there has brought a wave of new jobs and new families. Augusta University, the state’s public health sciences university, employs more than 7,000 people, and its hospitals run around the clock.
All of those newcomers start their search for food on Google. A site with your address, your hours and a direct order button is what makes an independent the easy choice, and it lets night-shift staff order ahead for pickup at the end of a shift. Keep the apps if they bring new customers. Make your website the place where Augusta orders from you directly, all year long.