Website for a pizza food truck
A pizza truck’s website answers one question: where are you today? The schedule is the home page, the menu comes second, and catering is the page that pays for winter.
The schedule first
- Today’s stop, with the address, when the window opens and when you shut it.
- The week ahead: the brewery, the office park, the Saturday market. Someone who tried you once needs to know when to find you again.
- A navigation button to the exact spot in the lot, not the middle of the street.
- A way to say “sold out” when the dough runs out early.
Catering and private events
Weddings, backyard birthdays, office lunches, school fairs: that’s the revenue that carries the slow months, and it comes in through a form with the right fields. How many guests, what date, what address, is there power or do you bring the generator. Four well-chosen fields beat a page of marketing, and some venues will ask for your health permit and certificate of insurance before they book, so say you have them.