Does a restaurant need WordPress? Usually not

Updated October 21, 20264 min readRomain Ferrand — pizzaiolo, 12 years in trucks and dining rooms

WordPress is a publishing platform, and a pizzeria isn’t really publishing. It has a menu that changes, hours that have to be right and a phone number. Building that on a CMS with six plugins means taking on a software project to solve what is mostly a data problem.

What a restaurant site actually is

Strip away the design and a pizzeria website is a small, structured dataset: a list of pies and sides with sizes, prices, toppings and allergens; a weekly schedule, often with a lunch window and a late-night close; an address with coordinates; a phone number. Render it well on a phone, mark it up so search engines can read it, and that is the whole product.

WordPress models none of that out of the box. It models posts and pages. So every one of those things becomes a plugin, and the plugins become the project.

What a pizzeria needsIn WordPress
Pies in 12", 14" and 18" with per-topping pricingA restaurant plugin, or WooCommerce bent into shape
Lunch hours plus a close after midnightAn hours plugin, usually handled badly
Major allergens per itemA custom field, or a line of text in the description
A live open/closed statusAnother plugin, or nothing
Restaurant and menu structured dataAn SEO plugin, configured by hand
Online orderingA plugin with its own monthly subscription

The cost is attention, not license fees

Core, themes and plugins update constantly. Skip the updates and an abandoned install becomes a real security risk: outdated plugins are one of the most common ways small sites get hacked. Keep up with them and you have signed up for a recurring job that has nothing to do with making pizza.

When WordPress is the right call

Honestly, and this matters: when you publish. A restaurant writing recipes, running a calendar of events or building an audience with long-form content is doing exactly what WordPress does better than anything, and no restaurant tool comes close.

Same if you already have a well-maintained WordPress site that works. “Wrong tool in principle” is not a reason to migrate something that is working fine today.

The full cost breakdown, and how to run it well if you keep it

The test

One question settles it: how long does it take to change the price of an order of garlic knots, from your phone, at 7 p.m. on a Friday?

If the honest answer involves a laptop, a password and a plugin screen you half remember, the menu will go stale, not because you are lazy but because during a rush you have better things to do. A stale menu costs you more than anything else in this article.

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